The Shopping Bag Bra

Thanks to the lingerie company Triumph Japan, the ladies amongst you can now help the environment by wearing a bra that contains padded cups that cleverly convert into reusable shopping bags, hence cutting down on waste - however, quite how you’d manage to pull them out from under your blouse without drawing attention to yourself remains a somewhat of a mystery.

Still, if women fumbling under their tops in the middle of a shop floor is going to help save the planet, I don’t doubt that you can not only count on us chaps to be as supportive as the very undergarment in question but you can also rest assured that you’ll rarely visit the supermarket alone again.

Far from just a marketing gimmick, the bra is intended not only to cut down on consumer waste such as plastic bags, but even the bra itself is made from recycled materials – namely recycled plastic bottles - thanks to Triumph’s patented EcoCircle system.